GWP

Estee Lauder Gift With Purchase

Gift With Purchase. Known to those who work retail as “GWIP.” A concept that I find mind boggling. Only because I’ve seen firsthand, grown, successful women reduced to mindless shopping machines, focused only on spending enough money to receive the coveted GWP. My question, dear readers, is simple: WHY? It is chock full of products that are not specifically for you AKA a waste. They are products that companies cannot get rid of, have a surplus of, or they are trying to promote something new {rare}. The shades are almost always unflattering, and not appropriate for you, your skin type, or coloring. Yet, I see women spending X amount of dollars, pounds, yen, for their GWP. These shoppers see it as an added bonus, an incentive for spending their hard earned money. They think the products are free. Wrong. I see it as an ugly, cheap bag full of little containers that are junk and a waste of space, worst of all you paid for it. Gift WITH purchase. Maybe it’s just me. My logic is that its comparable to buying things on sale, for the sheer fact that is on sale. You may not buy it otherwise, regularly priced, but it’s on sale so it’s going home with you. My advice? Only buy what you love and need. If the GWP looks like it will be flattering for you and you’re interested, by all means go for it. But remember you do have options. Next time the salesgirl tells you about their latest GWP, and they will, do what I do. Smile politely and decline {or hiss at them like a cat}. Whatever works.

What about you, are you a fan of GWP? Find any products you now love as a result of GWP?

Clinique Gift With Purchase

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4 Responses to GWP

  1. I’m not a big fan of the packages they try to give away at department store makeup counters, but I am a Sephora Beauty Insider member and like getting the little gifts they sometimes give with purchase or for birthdays. Maybe it’s because I never know they’re coming until I go to check out so I’d be making a purchase anyway. Or maybe it’s because I get to pick from a couple options. Either way, I’ve become a big fan of their primer and gel eyeliner by receiving them as free gifts.

  2. amyg says:

    Just say NO! It is usually dreadful colors, and a tacky bag!

  3. Elaine says:

    Wow.. that’s an interesting way to look at it! I nver thought of it as things they want to get rid of fast.

  4. SS says:

    I like the free gifts and samples. I’m not one of those people who will buy $75 worth of brand products just to get a gift but I do try to shop around and see what different stores have to offer. I’d rather buy something I need and get a present with it than just buy something I need. For example, Nordstrom is currently giving away a pretty neat gift with purchase of certain cosmetics. I had to make a purchase, I got a gift. The gift actually contained two things I was on a lookout for and now won’t have to buy (red lipstick and mascara…both top quality). So I got 5 things (4 of which I needed) for the price of 2. The 5th thing I can easily sell and make money from.

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