Makeup DON’T: Matching Your Eyeshadow to Your Eye Color

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I know in the world of makeup there is a lot of information. So much so that it can be overwhelming. You look to the internet, to professionals, to magazines for guidance. But what happens when everyone is saying something different? Getting conflicting information is understandably frustrating. In an attempt to clear away the confusion, this week I want to focus on some common makeup misconceptions and don’ts. Starting with, matching your eyeshadow to your eye color.

This one bugs me, because it doesn’t allow your eyes to look their most beautiful. This goes against a lot of what I’m about as I’m in the business of making women look their most beautiful. When I saw that Almay had created their Intense I-Color eyeshadow I was excited {finally!} until I saw their selected shades for intensifying your eye color. Blue shadow for blue eyes? Wrong. Matching your eyeshadow to your eye color only works to drain the color from your irises, making them look dull and lackluster {see exhibit A above}.

If you want to make the most of your eyes reach for complementary shades i.e. opposite hues on the color wheel. Red—Green. Orange—Blue. Yellow—Violet. I know a lot of women prefer neutral, brown eye shadows and that’s great, they’re classic staples; however, whenever possible, use a brown that has a base that is complementary to your eye color. Green or hazel eyes should reach for red based, warm browns to bring out the green and golden flecks. Blue eyes should opt for warm, orange based browns and metallics to intensify their eye color. Brown eyes have their pick of the color wheel, but I love slate grays, emerald greens and navy blues to brighten their eyes. You can read more of my eye color brightening posts here and here.

Do you wear complementary eyeshadow shades? What are some makeup don’ts you’d like to learn more about?

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